Modern trends in esports development in the context of globalization
DOI:
https://doi.org/10.32540/2071-1476-2025-1-304Keywords:
esports, trends, globalization, professionalization, technology, economic impact, audience, games, tournament modelsAbstract
Introduction. Esports has gained the status of a global phenomenon in the modern world, integrating technology, culture, and economy while becoming an integral part of youth life. The globalization of esports ensures regional integration, stimulates economic growth, and expands audiences, but it also introduces challenges related to regulation, health impacts, and commercialization.
Objective. To explore modern trends and determine the influence of economic, social, and technological factors on the development of esports in the context of globalization.
Methods. Analysis of scientific and methodological literature, Internet data, comparison, systematization, and generalization.
Results. The analysis revealed that the global esports market shows a high growth rate (CAGR 26.8% by 2030), driven by investments, sponsorships, crowdfunding, and the development of monetization models (free-to-play, microtransactions). Mobile games dominate the market (83%) due to their accessibility. The largest segment of players is in the Asia-Pacific region (53%), while Europe and North America lead in monetization levels. The implementation of hybrid tournaments, such as ESL One and League of Legends Championship Series, ensures a balance between online and offline formats.
Social trends indicate active participation from younger generations, who shape interactive engagement models with brands through platforms like Twitch and YouTube. Technological advancements (5G, VR/AR) enhance gaming experiences and attract new audiences. Saudi Arabia and China illustrate different approaches to esports development: the former focuses on infrastructure, while the latter emphasizes integrating local and global leagues.
Conclusion. Esports is evolving into a multidimensional ecosystem combining economic, social, and technological innovations. Its development is shaped by the integration of hybrid tournament formats, adaptation to changes in viewership, and the implementation of innovative technologies that foster the globalization of esports.
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